dgisocioЦифровая социология/Digital SociologyDigital Sociology2658-347X2713-1653Государственный университет управления10.26425/2658-347X-2021-4-4-13-17dgisocio-103Research ArticleЦИФРОВАЯ СОЦИОЛОГИЯ: НАПРАВЛЕНИЯ ИССЛЕДОВАНИЙDIGITAL SOCIOLOGY: RESEARCH AREASЦенности и ценностные ориентации цифрового лидера в эпоху цифровой экономикиValues and value orientations of a digital leader in the digital economy erahttps://orcid.org/0000-0002-4062-8957КарповаЕ. Г.KarpovaE. G.

Карпова Елена Григорьевна, д-р пед. наук, проф., зав. каф. социологии и рекламных коммуникаций

г. Москва

Elena G. Karpova, Dr. Sci. (Ped.), Prof., Head of the Chair of Social Studies and Advertising Communications

Moscow

pedagogikanet@yandex.ruhttps://orcid.org/0000-0002-2237-4033ГуренкоЕ. С.GurenkoE. S.

Гуренко Елена Сергеевна, аcпирант

г. Москва

Elena S. Gurenko, Postgraduate student

Moscow

ges1000@bk.ruФГБОУ ВО «Российский государственный университет им. А.Н. Косыгина (Технологии. Дизайн. Искусство)»РоссияRussian State University named after A.N. Kosygin (Technologies. Design. Art)Russian Federation202126012022441317Copyright © Карпова Е.Г., Гуренко Е.С., 20222022Карпова Е.Г., Гуренко Е.С.Karpova E.G., Gurenko E.S.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://digitalsociology.guu.ru/jour/article/view/103

В статье исследованы ценности и ценностные ориентации современного лидера в условиях цифровой экономики, в частности, характеристики, навыки и компетенции, которые отличают «цифрового» лидера от «традиционного» и гарантируют первому успех в бизнесе. Исследование основано на результатах опроса, в котором приняли участие 120 человек разных возрастных категорий и разных управленческих уровней (в России и за рубежом) с целью выявления приоритетных личных и профессиональных ценностей респондентов-управленцев и оценки влияния этих ценностей на управленческие решения и действия, которые они предпринимают, чтобы успешно трансформировать свой бизнес в условиях цифровых изменений и пандемического кризиса. По результатам исследования даны рекомендации нынешним и будущим лидерам, что им необходимо делать, какие качества и навыки развивать, чтобы оставаться успешными в сегодняшних реалиях.

The article examines the values and value orientations of a modern leader in the digital economy, in particular, the characteristics, skills and competencies, which distinguish a “digitalˮ leader from a “traditionalˮ leader and guarantee him/her success in business. The research is based on the results of a survey in which 120 people of different age categories and different managerial ranks (in Russia and abroad) participated to identify their priority personal and professional values and assess how these values influence their managerial decisions and the actions they take to transform of their business caused by digital change and the pandemic crisis and to achieve success. The findings of the study have to help understand to current and future leaders, what they have to do, what qualities and skills they have to develop to remain successful in today’s realities.

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The authors declare that there are no conflicts of interest present.