dgisocioЦифровая социология/Digital SociologyDigital Sociology2658-347X2713-1653Государственный университет управления10.26425/2658-347X-2025-8-1-63-72dgisocio-359Research ArticleЦИФРОВАЯ СРЕДАDIGITAL ENVIRONMENTРоль психологического фактора в развитии современных социально-когнитивных технологийThe psychological factor role in modern socio-cognitive technologies developmenthttps://orcid.org/0000-0001-8917-3490СоколовскаяИ. Э.SokolovskayaI. E.

Соколовская Ирина Эдуардовна, д-р психол. наук, проф. каф. социологии, психологии управления и историиг. Москва, Россия 

Irina E. Sokolovskaya, Dr. Sci. (Psy.), Prof. at the Sociology, Psychology of Management and History DepartmentMoscow, Russia

i.e.sokol@yandex.ruГосударственный университет управленияРоссияState University of ManagementRussian Federation202518042025816372Copyright © Соколовская И.Э., 20252025Соколовская И.Э.Sokolovskaya I.E.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://digitalsociology.guu.ru/jour/article/view/359

Рассмотрена критическая роль психологических факторов в формировании и развитии современных социальнокогнитивных технологий (далее – СКТ). Проанализировано влияние этих факторов на эффективность и результативность СКТ, охватывающих широкий спектр инструментов от интерактивных образовательных платформ до социальных сетей и приложений для обмена информацией. В центре исследования находится анализ того, как психологические аспекты, такие как восприятие информации, эмоциональный интеллект, внутренняя мотивация и динамика социального влияния, определяют успешность использования СКТ в различных областях. Изучено, как эти факторы влияют на взаимодействие, обучение и решение социальных проблем, с которыми сталкиваются пользователи в цифровой среде. Социальные технологии трактуются как инновационные методы и подходы, нацеленные на устойчивое улучшение качества жизни людей в различных аспектах, включающие как традиционные формы взаимодействия (волонтерство, менторство), так и современные цифровые инструменты. Подчеркнуто, что СКТ ориентированы на оптимизацию обмена знаниями, повышение уровня социальной сплоченности и эффективное взаимодействие в онлайн-сообществах. Настоящее исследование предлагает углубленный взгляд на взаимосвязь между психологическими факторами и развитием СКТ, выявляя ключевые аспекты для проектирования эффективных и социально значимых технологических решений.

The critical role of psychological factors in forming and developing modern socio-cognitive technologies (hereinafter referred as SCT) has been considered. The impact of these factors on effectiveness and efficiency of SCTs, covering a wide range of tools from interactive educational platforms to social networks and information sharing applications, has been analyzed. The study focus is to analyze how psychological aspects such as information perception, emotional intelligence, intrinsic motivation, and social influence dynamics determine the success of using SCT in different domains and how these factors influence interaction, learning, and social problem solving faced by users in digital environments. Social technologies are interpreted as innovative methods and approaches aimed at sustainably improving people’s quality of life in various aspects, incorporating both traditional interaction forms (volunteering and mentoring) and modern digital tools. It has been emphasized that SCTs focus on optimizing knowledge sharing and increasing social cohesion and effective interaction in online communities. The study offers an in-depth look at the interrelationship of psychological factors and SCTs development, identifying key aspects for designing effective and socially relevant technological solutions. 

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The authors declare that there are no conflicts of interest present.