dgisocioЦифровая социология/Digital SociologyDigital Sociology2658-347X2713-1653Государственный университет управления10.26425/2658-347X-2021-4-3-53-64dgisocio-88Research ArticleЦИФРОВАЯ СРЕДАDIGITAL ENVIRONMENTОнлайн-взаимодействие олимпийских волонтеров после игрOnline interaction of Olympic volunteers after the Gameshttps://orcid.org/0000-0002-5461-7925СухарьковаМ. П.SukharkovaM. P.

Сухарькова Марина Петровна, аналитик

г. Москва

Marina P. Sukharkova, Analyst

Moscow

MSukharkova@hse.ruФГАОУ ВО «Национальный исследовательский университет «Высшая школа экономики»РоссияHSE UniversityRussian Federation202115102021435364Copyright © Сухарькова М.П., 20212021Сухарькова М.П.Sukharkova M.P.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://digitalsociology.guu.ru/jour/article/view/88

Статья посвящена сообществу олимпийских волонтеров после мероприятия через изучение их онлайн-активности в социальной сети «Вконтакте». Олимпийское волонтерство относится к событийному направлению волонтерства, которое характеризуется ограниченным периодом времени реализации практик волонтерства, но продолжительным периодом подготовки волонтеров и возможностью приобретения волонтерами уникального опыта работы во время организации и проведения крупного спортивного мероприятия. На данный момент наблюдается недостаток исследований по теме влияния таких мероприятий, как Олимпийские и Паралимпийские игры на сообщество волонтеров.

В статье изучено наследие Олимпийских и Паралимпийских игр 2014 г. для сообщества волонтеров. В ходе исследования произведена попытка найти ответы на следующие исследовательские вопросы: сохраняют ли волонтеры социальные онлайн-взаимодействия спустя пять и более лет после мероприятия; если волонтеры продолжают онлайн-взаимодействия, то какие темы наиболее популярны для обсуждений в сообществе волонтеров. Доказано, что волонтерство на крупных спортивных мероприятиях способствует развитию социального капитала волонтеров, в том числе и за счет расширения круга знакомств, то есть социальных взаимодействий. При этом социальные сети оказывают большое влияние на воспроизводство социального капитала, поэтому показатели онлайн-взаимодействий волонтеров могут свидетельствовать о том, поддерживают ли волонтеры приобретенные во время работы на играх круги социальных взаимодействий, и, таким образом, поддерживают и используют ли волонтеры приобретенный во время работы на мероприятии социальный капитал. На протяжении всего рассматриваемого нами периода времени наиболее высокие показатели активности волонтеров в онлайн-сообществе отмечены с 2014 г. по 2016 г. Далее активность участников в онлайн-сообществе снижается. Самыми актуальными среди участников онлайн-сообщества являются темы волонтерства – воспоминания о работе на играх, информация о других волонтерских программах – и другие темы, например, туризм и др.

The article is devoted to the community of Olympic volunteers after the event through the study of their online activity in social network “Vkontakte”. Olympic volunteering refers to the event-oriented direction of volunteering, which is characterized by a limited period of time for the implementation of volunteering practices, but a long period of training volunteers and the opportunity for volunteers to acquire unique work experience during the organization and holding of a major sports event. At the moment, there is a lack of research on the impact of events such as the Olympic and Paralympic Games on the volunteer community.

The legacy of the 2014 Olympic and Paralympic Games for the volunteer community is studied in the article. In the course of the study, an attempt was made to find answers to the following research questions: do volunteers maintain social online interactions five or more years after the event; if volunteers continue online interactions, what topics are the most popular for discussion in the volunteer community. It is proved that volunteering at major sporting events contributes to the development of the social capital of volunteers, including by expanding the circle of acquaintances, that is, social interactions. At the same time, social networks have a great influence on the reproduction of social capital, so the indicators of online interactions of volunteers can indicate whether the volunteers support the circles of social interactions acquired while working at the games, and, thus, whether the volunteers support and use the social capital acquired while working at the event. During the entire period of time considered by us, the highest indicators of volunteer activity in the online community were noted from 2014 to 2016. The most relevant topics among the participants of the online community are the topics of volunteering: both memories of working at the games, as well as information about other volunteer programs and other topics, for example, tourism, etc.

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The authors declare that there are no conflicts of interest present.