Social communications transformations in the conditions of digital platformization and human assistance metavillages creation

The purpose of the study is to identify and outline the key vectors of systemic changes in social communications in the conditions of digital platformization and human assistance metavillages creation. The main methods of empirical research were the documentary sources analysis, content analysis, comparative analysis of data from reports and statistics of the Ministry of Digital Development, Communications and Mass Media of the Russian Federation on the Gosuslugi portal digitalization, reports by Global Digital, GSMA Intelligence, Sber, etc., secondary analysis of the results of surveys by the All-Russian Center for Public Opinion Research. The main results are related to the analysis of the social communications transformation dynamics in the conditions of digital platformization. It has been established that the possibilities of instant social interactions have formed thephenomenon of continuity of audience temporal involvement in global information flows. The dangers and risks associated with the loss of privacy and data confidentiality, personal information protection, the phenomena of digital disconnection and digital inequality have been noted. The conclusion has been made about the ongoing changes in everyday practices of social communications and transformation of the lifeworld, manifested in public administration, economics, social work, medicine, rehabilitation, network social communications, and other spheres.

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