Building a stylist’s personal brand in the digital space
https://doi.org/10.26425/2658-347X-2025-8-2-45-54
Abstract
The article reveals the concepts of style and stylist’s personal brand. The importance of the role and functionality of a personal stylist for the modern consumer is substantiated. The article also highlights the importance of building personal brand in the field of personal stylist services in digital environment to increase communication and cost-effectiveness of the personal stylist. During the writing of the article, the target audience has also been analysed using the 5W method developed by M. Sherrin ton which is an important tool for determining it. The choice of optimal communication channels for the personal stylist in the digital space with their potential target audience is also considered using the example of Anna Abramova. As part of the research conducted to write the article, the Telegram channel “s nyurk-oj pro fashion” by stylist Anna Abramova (more than 10,000 subscribers) has been selected as an example of successful personal brand in the fashion industry. The channel analysis reveals the key aspects of effective communication. It is concluded that the development of personal brand for a stylist is necessary, since an increase in popularity provides new customers and loyalty, which enhances economic efficiency of the professional. Also, it is important that today the services of the stylist are in great demand, which is monitored through job search services, queries, and statistical data.
About the Authors
A. A. Abramova
State University of Management
Russian Federation
Russian Federation
Anna A. Abramova, Student
Moscow
L. G. Akhmaeva
State University of Management
Russian Federation
Russian Federation
Liudmila G. Akhmaeva, Cand. Sci. (Econ.), Assoc. Prof. at the Advertising and Public Relations Department
Moscow
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Review
For citations:
Abramova A.A., Akhmaeva L.G. Building a stylist’s personal brand in the digital space. Digital Sociology. 2025;8(2):45-54. (In Russ.) https://doi.org/10.26425/2658-347X-2025-8-2-45-54
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