Aspects of choosing by applicants a secondary special or higher education institution
https://doi.org/10.26425/2658-347X-2020-1-27-32
Abstract
A brief overview of the modern system of secondary special and higher education in the Russian Federation has been given. The problem of competitiveness of educational institutions in the Russian Federation and the world in General has been raised. Statistical data conducted at the end of 2019 questionnaires among the students of the Department of Advertising and Public Relations the State University of Management (Moscow) and students of the Faculty of Advertising and Internet Communications, the International College of Arts and Communications (Moscow).
The influence of several factors on the choice by learners of studying educational institutions has been explored, key factors for choice has been highlighted. The opinions of students in terms of the applicability of disciplines in their future profession, assessment of students of the faculty of the institution, the relevance of the cost of education quality and prospects for future employment in the profession after graduation have been analysed.
According to the results of the survey, answers were given to such questions as: how do applicants themselves choose an educational program – their future profession? How do they perceive the educational service provided to them by the educational institution? How do applicants who have already become students evaluate their choice of educational institution, the quality of educational service and prospects for their future employment? What is necessary for the formation of demand for educational service?
Based on the conducted sociological research, conclusions regarding the choice of educational institution by applicants have been made. The authors’ recommendations to educational institutions to attract applicants and increase their competitiveness in the market of educational services are given.
About the Authors
L. G. AkhmaevaRussian Federation
Akhmaeva Liudmila, Candidate of Economic Sciences, Lecturer
Moscow
A. I. Eremeeva
Russian Federation
Eremeeva Anastasiya, Candidate of Psikhological Sciences, Senior Lecturer
Moscow
References
1. Cotler F., Cartadgaya H. and Setiavan А. (2019), Marketing 4.0. Moving from traditional to digital: promotion in Internet [Marketing 4.0 Razvorot ot traditsionnogo k tsifrovomy: prodvizhenie v internete], Trans. M. Khoroshilovoi, Eksmo, Moscow, Russia. [In Russian].
2. Gusarova E.E. (2016), “Socio-psychological mechanisms of specialty image formation during professional evolution” [“Sotsio-psykhologicheskie mekhanizmy formirovaniya obraza spetsial’nosti v protsesse professional’nogo razvitiya”], Upravlenie, no. 1, pp. 14–20. DOI 10.12737/18788.
3. Kozhushko O.A., Churkin I. and Ageev A. et al. (2019), Novosibirsk State University, IntelSib Company ˗ Internet marketing and digital strategies. Principles of effective use: a manual [Novosib. Gos. Un-t, Kompaniya “IntelSib” – Internet marketing i digital-strategii. Printsipy effektivnogo ispol`zovaniya: uchebnoe posobie], RITs NGU, Novosibirsk, Russia. [In Russian].
4. Kokhanovskaya I.I., Naumov E.E. and Fatykhova A.L. (2018), “Issues of education management in modern conditions” [“Voprosy upravlenya obrazovaniem v sovremennykh usloviyakh”], Upravlenie, no. Vol 6, no. 3, pp. 11–16. DOI 10.26425/2309-3633-2018-3-11-16.
5. Muravyeva E.V. and Sazanova S.L. (2016), “Institutional environment of education and competitiveness of educational services of Russian Universities” [“Institutsional›naya sreda obrazovaniya i konkurentosposobnost› obrazovatel›nykh uslug rossiiskikh vuzov”], Upravlenie, Vol. 4, no. 3, pp. 26–30. DOI 10.12737/21293.
6. Tisyachin A.S. and Mikhailov O.V. (2017), “Criteria for assessment of competitiveness of higher educational institutions in the world economy” [“Kriterii otsenki konkurentosposobnosti vysshykh uchebnykhh zavedenii v mirovoi ekonomike”], Vestnik Universiteta, no. 5, pp. 110–115.
Review
For citations:
Akhmaeva L.G., Eremeeva A.I. Aspects of choosing by applicants a secondary special or higher education institution. Digital Sociology. 2020;3(1):27-32. (In Russ.) https://doi.org/10.26425/2658-347X-2020-1-27-32