Top.Mail.Ru
Preview

Digital Sociology

Advanced search

Impact of digital environment on inter-generational interaction

https://doi.org/10.26425/2658-347X-2025-8-3-44-52

Abstract

The impact of digital environment on the communicative interaction of generations X, Y and Z representatives has been studied. Attention has been paid to the interrelationship of the generations demographic classification and the socio-historical conditions of their formation. The characteristic features of intergenerational communication, information perception, behavior, and communication style in digital environment have been considered. The factors influencing communication styles formation within and among generations have been highlighted, and a new phenomenon of digital divide has been analyzed, which manifests itself in varying degrees of technology development and adoption. It has been established that digital divide is gradually narrowing, as the availability and dissemination of technology for all age groups of population increases. The preferences and practices of using digital platforms have been investigated, and statistical data confirming changes in communication structure under the influence of technological progress have been presented. It has been concluded that further research is needed on the impact of digital technologies on each generation and, consequently, on intergenerational interaction, especially in connection with the possible risks to people’s mental health associated with excessive content consumption, including youth. The study is based on the analysis of domestic and foreign experts’ scientific papers and sociological survey results

About the Author

O. N. Gatilova
State University of Management
Russian Federation

Olga N. Gatilova - Postgraduate Student, Leading Specialist

Moscow



References

1. Braghieri L., Levy R., Makarin A. Social media and mental health. American Economic Review. 2022;11(112):3660–3693.–61. https://doi.org/10.18384/2310-7235-2016-1-54-61

2. Kotler F., Setiawan I., Kartajaya H. Marketing 5.0. Technologies of next generation. Moscow: Eksmo; 2023. 272 p. (In Russian).

3. Lebedeva L.G. Digitalization of society in terms of intergenerational continuity. Vestnik Samarskogo municipalnogo instituta upravleniya. 2018;3:143–149. (In Russian).

4. Lebedeva L.G. On the digital generation gap of Russians in social networks. University proceedings. Volga region. Social sciences. 2022;4:38–47. (In Russian). https://doi.org/10.21685/2072-3016-2022-4-3

5. Miroshnichenko N.V. Features of social capital of generations X and Y in network communities. Molodoi issledovatel Dona. 2019;3. (In Russian).

6. Novikova V.S. Theoretical-methodological approaches to studying generations: comparative analysis. Bulletin of Maykop State Technological University. 2024;4(16):128–143. (In Russian). https://doi.org/10.47370/2b78-1024-2024-16-4-128-143

7. Radayev V. Millennials: how does Russian society change. Moscow: Higher School of Economics Publ. House; 2019. 224 p. (In Russian).

8. Soldatova G.U., Nestik T.A. Internet users’ attitudes towards internet: technophobes and technophiles. Vestnik Moskovskogo gosudarstvennogo oblastnogo universiteta. Psychological sciences. 2016;1:54–61. (In Russian). https://doi.org/10.18384/2310-7235-2016-1-54-61

9. Svetunkov S.G., Butuhanov A.V., Grigoryeva V.N., Vorobyev P.F. Methodological issues of multilevel competition theory. St. Petersburg: Levsha-Sankt-Peterburg; 2016. (In Russian).

10. Twenge J.M. Generations: The Real Differences Between Gen Z, Millennials, Gen X, Boomers, and Silents – and What They Mean for America’s Future. Atria Books; 2023. 549 p.


Review

For citations:


Gatilova O.N. Impact of digital environment on inter-generational interaction. Digital Sociology. 2025;8(3):44-52. (In Russ.) https://doi.org/10.26425/2658-347X-2025-8-3-44-52

Views: 19


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.


ISSN 2658-347X (Print)
ISSN 2713-1653 (Online)