Features of social management of Russian regional processes in the modern digital era

Human interaction is an orderly process that is focused on achieving a specific goal. This is the most desirable order in any aspect of everyday life, including social life. To increase its effectiveness, the systematic regulation should be carried out, which is represented by a set of sequential interdependent actions. This is social management – a multidimensional phenomenon, interpreted as specific type of human activity, carried out in the context of internal and external conditions, in order to achieve maximum order in the social system. Developing in the conditions of a specific geographical area, it acquires specific characteristics. Their interconnected totality is expressed not only in the specificity of a particular society culture, but also in individual norms and rules, regulating contacts in various spheres of social interaction (including in the model of administrative-territorial division based on them, applied styles and technologies of management). This is an independent basis for the formation of a set of objective indicators of the social management performance, the totality of which is a system. This is contained in various targeted state social programs, implemented also at the regional level of the organisation of public order. Their implementation in real conditions forms institutional and non-institutional socio-economic prerequisites for the emergence and development of transformations in various spheres of public life. This determines the new requirements for the organisation of the social system as a whole and its components. The implementation of social management, taking into account such a context, seems to be a systemic multifaceted process that has practical orientation.

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