For citations:
Bruskova L.A., Pecherskikh O.G. Interactive advertising as a new factor of influence on consumer behaviour of youth. Digital Sociology. 2024;7(3):53-61. (In Russ.) https://doi.org/10.26425/2658-347X-2024-7-3-53-61
Fullscreen
Popular articles
Vol 5, No 4 (2022)
Vol 3, No 2 (2020)
Vol 2, No 1 (2019)
Vol 4, No 2 (2021)
Vol 3, No 2 (2020)
Editor-in-Chief
Myshko Fedor Georgievich
Article Tools
Email this article (Login required)
Email the author (Login required)
Email this article (Login required)
Email the author (Login required)
About the Authors
Keywords
Digitalization
Internet
advertising
artificial intelligence
communication
digital competencies
digital divide
digital society
digital sociology
digital technologies
digital transformation
digitalisation
digitalization
higher education
information society
marketing communications
public administration
social diagnostics
social media
social networks
youth
State University of Management, Ryazanskii prospect, building 99, office 346 and 345А
(The main academic building), Moscow, 109542, Russian Federation
E-mail: ln_alekseeva@guu.ru
tel.: +7 (495) 377-64-47
Processing of personal data
