Consumer behavior as an object of sociological analysis in the Soviet scientific school
https://doi.org/10.26425/2658-347X-2025-8-3-24-33
Abstract
The issues of analyzing consumer behavior as an object of sociological research within the framework of the Soviet scientific sociological school have been studied. The transformation of methodological approaches to the study of consumption in the planned economy and ideological constraints has been considered. It has been proposed to carry out a periodization of the main stages of the study of consumer culture, highlighting the Early Soviet, Post-war, Late Soviet, and Transition stages. Special emphasis has been placed on the methodological basis typical for a particular period and the use of such unique methods as budget surveys and housewives’ diaries. The purpose of the study is to reconstruct the key approaches of Soviet sociology not only to the study of consumer behavior, but also to search and identify their heuristic potential for analyzing modern social and economic processes. The methodological and theoretical potential of the Soviet sociological school for analyzing such modern social and economic processes as digital economy development, the growth of crisis consumption, and the profound transformation of consumer practices has been noted. Ideologically driven research has been able to form valuable theoretical and empirical tools that remain relevant today.
About the Authors
A. V. Sidorina
ROMIR
Russian Federation
Russian Federation
Anastasia V. Sidorina - Director of Customer Service
Moscow
O. V. Kryshtanovskaya
Yadov-Center Research Center of Digital Sociology of the Russian State University for the Humanities
Russian Federation
Russian Federation
Olga V. Kryshtanovskaya - Dr. Sci. (Sociol.), Director
Moscow
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Review
For citations:
Sidorina A.V., Kryshtanovskaya O.V. Consumer behavior as an object of sociological analysis in the Soviet scientific school. Digital Sociology. 2025;8(3):24-33. (In Russ.) https://doi.org/10.26425/2658-347X-2025-8-3-24-33
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