Digital constructs of visual modeling in consulting diagnostics

In the current conditions of digital technologies global development, it is important to refocus on the traditional concepts adjustment and their adaptation to the concepts of digital format in management consulting and training processes in business organizations. In this article the new opportunities for social research in the surveys of top management of companies at the stage of hypotheses formation and their correction in the process of using author's methods are outlined. A feature of such studies is the development of simulation models in a digital visual-graphic format, which helps to pack diverse management information in visual and capacious constructs, analyze business behavior of management companies. The main attention is paid to the description of research consulting developments in the analysis of management situations. The methodical base of modern researches in the studied area is considered. Eight adaptive features of digital visualizations of management information are noted. The basic requirements for management information and the stages of work with it in the process of analysis and preparation for the transfer of its consultant to the top management of the company are presented. The method of adjustment of a management situation by means of the visualized interview with the head of rm and key top managers for a case of merge of firms with formation of holding is described. The basic visual model of preliminary assessment by the head of the company of the integral management vision of the organizational state of the company, nodal risks and further dynamics of the company are provided. The conclusion is made about the key role of digital visual solutions in the transition from the usual methods and techniques of sociological research to diagnostics and prognostics, developed on the basis of digital format.

Visual digital modeling, visual digital models, visual digital design, visualized interview, digital format of the visual model, digital vizualization

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