Nowadays, digital sociology is becoming a reality. Online surveys, polls without the participation of the respondents based on the analysis of activities in social networks give the sociologist a unique opportunity to conduct a “contactless” research in which the respondent doesn’t know about the interest of the scientist to him. The networks already have all the answers, and the sociologist needs to find the right filters to extract the necessary information from the stream to subject it to intellectual analysis. The results of the political elite studies with the use of network and cluster analysis aimed at studying the activity and behavior of the Russian government official representatives in social networks have been described in the article. The analysis results identified four main clusters: “irreconcilable elite”, “negotiating elite”, “irreconcilable opposition”, “negotiating opposition” and the leaders of each cluster. The silence and closeness of the highest level of the Russian government as a certain political tradition are noted.

A new problems of digital transformation are analyzed: what are the features of the transitions of sociological research in the virtual world from the real world and the peculiarities of the transitions of sociological research from the virtual world to the real world? What are the visual features of sociological research in a bundle with social psychological methods and with management psychology? How this integrative content manifests itself in management consulting? What are advantages of visual modeling of the real world in sociological consulting and in consulting projects? What is the reliability and validity of sociological research and development in consulting conjunction with integrated techniques? How does the "third eye" of their validation occur - the phenomenon of “constructive validity”? How does this phenomenon relate with internal and external validity in the terms of digital transformation?

Nowadays, only some areas of digitalization exist, in which its certain components are considered. To a greater extent, digitalization is developed within the framework of technical and natural-scientific directions, but it is possible, that the principles of these theories can be transferred to the sociological theories of digitalization. The article consideres the possible theoretical origins and grounds for the development of digital sociology as a theory, that should describe and explain the changes, that occur under the influence of digital devices, hardware and software digital solutions and the involvement of people in digitalization processes, including the deployment of digital social. The emphasis is made on the presentation of “social information theories” as the basis of digital sociology, while applying an evolutionary approach.

The article deals with such concepts as “offline environment” and “online status”. New types of migration processes in the digital space are revealed. The trends associated with stratification of society such as the transition from exclusion to inclusion and the impact of this transition to the educational space are outlined. As part of the impact of digital technologies on the social world, the changes that occur with the classical stratification criteria: income, power and profession are considered. In terms of income we are talking about such a concept as “cryptocurrency” (digital decentralized money); in terms of power the information society and the possibility of using false information to influence certain social processes, which makes the presence of formal power is not so effective, - are considered; in the part of the profession the huge mass of knowledge that is contained in the Internet and that the modern education system is not able to provide tools for navigation in this mass of knowledge, - are discussed. The main directions of changes in the cognitive and communicative aspects of communication, the negative consequences of the preference of the online environment to live communication and the impact on human mental activity, the development of addictive trends in communication by means of digital technologies, scenarios of conflict situations in the digital communication space and their impact on the social life of an individual are reviewed. Revealed the possible scenarios of the impact of the lack of non-verbal component and the critical thinking on coding and decoding of a particular information message.

In the terms of formation of new economy, consumption becomes an indicator of quality of life and socio-economic potential of the State and society. Within the framework of the development of the digital ecosystem healthcare major focus is personalizing treatment of humans, which aims to improve the quality of life and human life expectancy. Personalizing treatment has great socio-economic sense, since it is connected with the fact that the modern consumer emerging quality associated with digital technology. Russian scientists and representatives of technology entrepreneurship do not stand aside from the immediate task of building a digital economy in our country. LLC “Kardiokvark” developed and introduced into practice of domestic health care system CardioQVARK, which is a breakthrough digital technology in cardiology. This team feels as its goal system implementation into the daily life of the person a tool for early diagnosis of cardiovascular disease and all possible risks associated with this disease, including factors leading to the development of tuberculosis. Testing and expert assessment practitioners showed that portable CardioQVARK system has a great potential in registration records electrocardiograms using a portable CardioQVARK monitor with data transmission on the Internet of a mobile operator through cloud service in annex CardioQvark Doctor. Development and application in the practice of everyday life CardioQVARK system shows and identifies a number of common socio-economic problems and risks in the digital economy. So, digital economy puts ethical problems that pulls in a discussion about the im-plications of the implementation of the digital economy, a wide range of specialists in ethics, sociology, economics, history, philosophy, law, theology, and psychology. Acute and ambiguous problem becomes a problem of employment and structural unemployment; the issue of redeployment and creating new jobs on a global scale within the State and region; the problem of intelligence potential migration. Institutional support, strengthening the role of intangible assets, such as design, close attention by the State for production of small enterprise, lifelong learning-these are the challenges that need to be meet the requirements of the new economy.

In the current conditions of digital technologies global development, it is important to refocus on the traditional concepts adjustment and their adaptation to the concepts of digital format in management consulting and training processes in business organizations. In this article the new opportunities for social research in the surveys of top management of companies at the stage of hypotheses formation and their correction in the process of using author's methods are outlined. A feature of such studies is the development of simulation models in a digital visual-graphic format, which helps to pack diverse management information in visual and capacious constructs, analyze business behavior of management companies. The main attention is paid to the description of research consulting developments in the analysis of management situations. The methodical base of modern researches in the studied area is considered. Eight adaptive features of digital visualizations of management information are noted. The basic requirements for management information and the stages of work with it in the process of analysis and preparation for the transfer of its consultant to the top management of the company are presented. The method of adjustment of a management situation by means of the visualized interview with the head of rm and key top managers for a case of merge of firms with formation of holding is described. The basic visual model of preliminary assessment by the head of the company of the integral management vision of the organizational state of the company, nodal risks and further dynamics of the company are provided. The conclusion is made about the key role of digital visual solutions in the transition from the usual methods and techniques of sociological research to diagnostics and prognostics, developed on the basis of digital format.