
The journal is published since 2018.
Journal "Digital sociology" was created with the support of the Department of sociology and psychology of management of the State University of Management and is devoted to the study of the problems of sociology in digital society, the emergence of new methods of social research and their application in sociological practice.
The journal presents the results of research of scientists, teachers, graduate students of the State University of Management, as well as all those who are interested in the development of the study of digital society, online methods of carrying out academic research.
The journal is designed for an audience, united by an interest in research in the field of online space and the development of sociological methods in the digital age.
Certificate of registration of the media from 24.08.2018, PI № FS 77-73528.
Subscription index in the electronic catalog of JSC Agency Rospechat — Я6145.
Current issue
DIGITAL SOCIOLOGY: RESEARCH AREAS
The peculiarities of gender socialization of Russian women, which testify to the global distrust between the sexes in the conditions of society digital transformation, have been considered. The statistical data on the numerical advantage of women over men, their almost equal share in the total labor force of the country, women’s superiority in educational level, which causes the growing number of unequal marriages according to this criterion, have been presented. The article touches upon divorce statistics, the issue of abortions, the number of which testifies to women’s distrust in men, and the issue of Russians’ preference for a single lifestyle. The process of women’s socialization depending on the order in which they master gender roles has been considered, and its differences from men’s gender socialization, which is rigidly ordered (while a modern Russian woman can choose which role she will master first – a wife, a mother, or a worker), have been shown. The gender socialization of Russian women is complicated by destructive social and cultural factors (raising a girl as a future mother rather than a male companion, emphasis on raising a girl as a future mother in the gender emic and targeting daughters to build a professional career while married). It has been concluded that it is necessary to develop a strategy of gender socialization of new generations of Russians at the state level with the orientation on the traditional value of “sturdy family”.
Youth civic participation forms in Russia in the context of modern social and cultural, political, and technological changes have been analyzed. The main forms of youth civic participation have been systematized with a focus on identifying new trends and specifics of their participation in the social and political life of the country. The transition from traditional forms of participation to more flexible formats due to digital technologies development has been considered. The methodology includes analysis of the researchers’ work results and secondary data from major sociological centers. Special attention has been paid to the differences in the youth civic participation forms, as well as to the factors explaining predominance of social forms of participation over political ones. The main results showed that young people show a high willingness to participate in socially significant actions, but actual involvement is often significantly lower and is conditioned by age and social factors. Digital technologies play a key role by creating new channels for civic expression. Based on the analysis, participation forms have been categorized according to the youth engagement degree, which allows predicting future trends in youth activism. The study provides a comprehensive view of the youth civic participation forms in Russia and their transformation, highlighting the significance of digitalization and the emergence of new forms of self-organization in civil society development
The evolution of perception and meaning of family and marriage for society as a whole and for young generation in a rapidly changing social and cultural context has been studied. It has been noted that the role of social, cultural, and religious factors changes in different epochs. The impact of globalization, rapid technological development, and changing social norms on traditional ideas about family and marriage has been considered. The authors undertook an online research of value preferences of student youth in Moscow, Penza, Saransk, Tver, Ufa, and Kazan universities (a total of 738 people were interviewed) and identified the most stable priorities, including family, health, education, and work. The normative base of Russian family policy has been analyzed, including the national development goals of Russia (demographic growth, population conservation, and traditional values protection). The current demographic situation in modern Russia has been characterized. It has been revealed that the most important component of traditional spiritual values is family values. The most urgent in the modern historical situation are the issues of strengthening the family and marriage institution, popularization among the younger generation of traditional family values, chastity, and healthy lifestyle as the basis of family well-being, enrichment of positive social and cultural experience of students on the basis of education in the spirit of traditional Russian moral values, compliance with the rules and behavioral norms accepted in society, social and family traditions maintenance. Changes in emotional and practical aspects of relationships, the role of traditional values and modern trends, such as the desire for individualism and alternative forms of family life, the transition from patriarchal to more equal models of family relations have been analyzed. The spread of alternative forms of kinship relations (cohabitation, same-sex marriages, and cohabitation without official registration) has been revealed. Federal and regional measures to support families, including young families, have been characterized. The study emphasizes the importance of understanding these changes for sociologists, psychologists, and practitioners working with youth.
The purpose of the study is to analyze redomiciliation process as one of the most effective digital formats for overcoming sanctions restrictions, to show the economic risks and social issues associated with companies’ registration in offshore zones, as well as to characterize the latest trends in the state deoffshorization, which are observed under sanctions restrictions. The factors of increasing popularity of domestic offshore zones and the most pressing issues faced by international holding companies with Russian upbringing have been revealed. The main reasons for the demand for of domestic offshore zones growth under the Russian jurisdiction have been shown, and the main social risks for entrepreneurs have been studied. The research methodology is based on the provisions of taxation concepts presented in the works of A. Smith, D. Ricardo, J.M. Keynes, and A. Hansen. The deoffshorization concept is based on the ideas of A.S. Zakharov, I.Z. Yarygina, B.A. Heifetz et al. The analysis of legislative acts of the tax system has been carried out, tax regimes, corporate structures, and requirements to organizations management have been studied. Reporting documents of investment funds, IT companies, and banking organizations, as well as sociological, economic, and legal scientific publications were used as the study materials. On the basis of regulatory legal acts of the Russian legislation, the authors analyze the conditions offered to companies by tax institutions within the framework of re-registration in domestic offshore zones in comparison with the conditions offered by the authorities of other countries. A tendency of increasing inflow of a number of companies to offshore zones has been revealed, among which there are primarily IT corporations, which can ensure the Russian economy growth in the next few years. The main social risks associated with digital formats of overcoming sanctions restrictions have been identified: social inequality, reputational risks, and consequences of illegitimate circumvention of sanctions restrictions. The study touches upon the situation of Russian organizations registered abroad.
DIGITAL ENVIRONMENT
The purpose of the study is to identify and outline the key vectors of systemic changes in social communications in the conditions of digital platformization and human assistance metavillages creation. The main methods of empirical research were the documentary sources analysis, content analysis, comparative analysis of data from reports and statistics of the Ministry of Digital Development, Communications and Mass Media of the Russian Federation on the Gosuslugi portal digitalization, reports by Global Digital, GSMA Intelligence, Sber, etc., secondary analysis of the results of surveys by the All-Russian Center for Public Opinion Research. The main results are related to the analysis of the social communications transformation dynamics in the conditions of digital platformization. It has been established that the possibilities of instant social interactions have formed thephenomenon of continuity of audience temporal involvement in global information flows. The dangers and risks associated with the loss of privacy and data confidentiality, personal information protection, the phenomena of digital disconnection and digital inequality have been noted. The conclusion has been made about the ongoing changes in everyday practices of social communications and transformation of the lifeworld, manifested in public administration, economics, social work, medicine, rehabilitation, network social communications, and other spheres.
Individual educational strategies formation, experience acquisition in digital tools in constantly changing digital infrastructure is an important component of modern human’s life activity. The ways of forming individual digital educational strategies depending on people’s digital competence in the conditions of the Russian society digitalization have been determined. The empirical basis of the study was the results of a questionnaire survey conducted to determine digital competence and identify ways of forming digital educational strategies of the adult population in Volgograd. The empirical data show that the majority of respondents from 18 to 59 years old are interested in improving digital competence and predict to take refresher courses to improve digital skills and further self-education. Adults from 60 and older are significantly inferior to all age groups in their use of digital technologies. Depending on digital competence, respondents build individual strategies to improve digital literacy. The study results provided an opportunity to distinguish formal and informal ways of forming personal educational strategies and to design a matrix of multilevel and integrality of digital individual educational strategies. At the personal level, the integral character is manifested in the process of assessing digital competence without inclusion in the digital environment, and at the institutional level - in digital multilevel educational infrastructure development. The designed matrix contributes to a convenient and accessible digital infrastructure construction for all age groups and to digital strategies development at the institutional level in accordance with the population needs.
The critical role of psychological factors in forming and developing modern socio-cognitive technologies (hereinafter referred as SCT) has been considered. The impact of these factors on effectiveness and efficiency of SCTs, covering a wide range of tools from interactive educational platforms to social networks and information sharing applications, has been analyzed. The study focus is to analyze how psychological aspects such as information perception, emotional intelligence, intrinsic motivation, and social influence dynamics determine the success of using SCT in different domains and how these factors influence interaction, learning, and social problem solving faced by users in digital environments. Social technologies are interpreted as innovative methods and approaches aimed at sustainably improving people’s quality of life in various aspects, incorporating both traditional interaction forms (volunteering and mentoring) and modern digital tools. It has been emphasized that SCTs focus on optimizing knowledge sharing and increasing social cohesion and effective interaction in online communities. The study offers an in-depth look at the interrelationship of psychological factors and SCTs development, identifying key aspects for designing effective and socially relevant technological solutions.
The results of the sociological study of epathetic fast food advertising impact on consumer behavior and social relations of youth have been considered. The methodological foundations of the study are based on a combined approach, including sociological observation, survey, and questionnaire. Sociological observation makes it possible to determine the real reactions of youth to fast food epathetic marketing, while the survey and questionnaire contribute to the collection of quantitative data on consumer behavior and advertising perception. The analysis of these aspects aims to identify the interrelationships of advertising strategies and youth’s social connections in the digital space, which particularly emphasizes the study’s relevance for understanding contemporary marketing and its impact on youth communities. Based on the empirical study, the authors conclude the interrelationship of fast food epathetic marketing and youth’s consumer behavior by identifying the main positions of key aspects of marketing management techniques. Epathetic advertising of fast food products not only affects the food preferences and habits of youth, but also contributes to strengthening of social ties among the young generation, ensuring their daily communication, exchange of information and emotions, and stimulating daily purchases and consumption of fast food products, considering the opinions of their relatives and acquaintances, which ultimately forms social communities and social capital among the population in Russia.
SCIENTIFIC LIFE
The study includes a critical analysis of the last 10 chapters exploring the implications of digital technological change, including social, digital, and educational inequalities. These chapters cover a wide range of research from empirical to interpretive approaches and demonstrate a methodological and theoretical mix of different research orientations. Particular emphasis has been placed on the analysis and practices ofadolescents’ use of information and communication technologies at home and at school, social and economic inequalities in children’s digital literacy from primary to secondary school, adolescent mental health in the context of digital inequalities, gender gap in digital skills, and family matters and concerns in digital era. The price of mental health associated with the use of swipes and dating apps, the interrelationship of social media and well-being at work and at home, home-work-digital interrelationships, the characteristics of the digital transition and its implications for labor markets, the skills development issues in the context of digital transformation, and the impact of digital campaigning and media on elections have been considered. The handbook describes sociological and digital academic fields and assumes that both perspectives are equally legitimate, as they reflect the two academic identities of the vast and heterogeneous academic field called digital sociology. This paper is a continuation of the review of the research handbook on digital sociology edited by J. Skopek.
ISSN 2713-1653 (Online)