The article is devoted to the study of the family institute and models of reproductive behaviour of the Russian population in the formation of a new sociо-gender order and demographic environment. The article considers the demographic situation in Russia, analyses the peculiarities of birth rate and the problem of interethnic marriages. The dependence and interrelation between changes in society and the socio-gender order as its constituent are also investigated. Special attention is paid to the anti-family policy of the West being an instrument of the socio-gender strategy. The article presents the research results and statistical data that allow us to draw conclusions about the impact of socio-gender changes on the family institution and reproductive behaviour of Russians. Finally, with the help of the analysis, we comprehend that in the formation of the new socio-gender order and demographic environment of the country, the institution and reproductive behaviour patterns of the citizens are undergoing significant transformations. These changes require an in-depth study and understanding in order to develop effective measures to support the family institution and increase the birth rate in Russia. The paper examines in detail the peculiarities of the Russian demographic situation, including analysis of the birth rate and problems of interethnic marriages. The author reveals the dependence and interrelation between the socio-gender changes and reproductive behaviour of the Russians. The study is valuable to understand current structural and value-based changes of the family as a social institute, its subjectivity and to develop support measures for families and to increase the birth rate. The article may be useful for specialists in demography, sociology, psychology, and other related sciences.

Family is the basic unit of society which plays a key role in the primary socialisation of an individual. It is in the family that a person learns norms and values that later determine his/her behaviour and interaction with other people. However, in the modern world, marriage and family values are undergoing significant changes which leads to the transformation of social interaction. This article analyses the factors influencing the formation of value orientations of modern youth in the sphere of family and marriage. The research studies trends in the development of family and marriage relations in the current Russian society, examines value orientations of young people and identifies factors that have the greatest impact on their establishment. The relevance of the article is conditioned by the need to understand the mechanisms of this establishment in today’s society. The results of the paper can be used and are helpful to develop recommendations on the formation of family values and strengthening the family institution, to develop educational programmes and courses in sociology, psychology, pedagogy, and other disciplines related to the study of family and family values. The work is based on the analysis of scientific publications, statistical data, and other sources of information.

The institution of the family is the foundation of modern Russian society, a prerequisite for stability and well-being of the state. The article analyses the impact of state social policy on institutional trust of young family Russians on the basis of sociological research data in an innovative way. These results of the survey have showed that the formation of confidence of youth in the state and social well-being of young families need more significant systemic and comprehensive government support measures. The authors reasonably conclude that it is necessary to revise the principle of direct dependence “state support – trust of youth” in relation to this social category, since young married couples have their own particular matrix of values and relationships in the “I – family – state” triad. These factors dictate the need to adjust the package of social protection (support) measures for families with consideration to their real requests: strengthening the economic component (reduction of bureaucratic barriers, tax burden, support for small and medium-sized enterprises and firms that are led, as a rule, by representatives of young married couples); organising a network of centres for specialised psychological assistance to pregnant women and their husbands, then psychological and pedagogical accompaniment of parents; targeting information state policy (with an emphasis on the parental channel), as well as through programmes of educational shifts of youth camps (formation of knowledge among young generations of Russians even before marriage about the state policy of family protection (support), social trust and confidence in their well-being in the future). At the same time, the results of the study emphasise the need for a constant sociological analysis of the effectiveness of the public policy and social protection (support) as a measure of managerial influence on youth and young families – a mobile and ever-changing stratum of civil society.

The article is devoted to a sociological analysis of the opinions of family mediation specialists on the problems of spousal negotiability and domestic violence. The analysis is based on the results of two sociological surveys of representatives of the expert community who have participated in family mediation events (N = 416). The questionnaires have been filled in by participants of the round tables “Mediation and personal negotiability in a family conflict” (June 19, 2024) and “Mediation and family violence: balance of interests” (28 February, 2024), organised by the Centre for Mediation and Social and Legal Assistance of the Moscow “Sodeystvie” Centre. The authors have determined the relevant strategic vectors and practices of the social construction of a mediation solution for family disputes of spouses with children during the divorce. The study is based on the concepts of R. Fisher and W. Uri describing theoretical and applied aspects of mediation (the Harvard project) as well as on the provisions of the theory of social construction of reality by P.L. Berger and Th. Luckmann. The main methods of empirical research are questionnaire surveys of family mediation specialists, specialists of family centres, psychologists, teachers, psychiatrists, bailiffs, lawyers on this topic as well as methods of observation and analysis of the divorcing spouses’ behaviour who came to the first information meeting before mediation conducted by the authors of the article. As a result, specific features of family problems leading to the breakdown of family ties have been identified, including problems of family violence, parental alienation, and negotiability of spouses. In conclusion, important expert opinions have been obtained; in particular, the authors have established the need to develop an additional section in the opinion of the guardianship and custody agency aimed at identifying the signs of family violence and parental alienation (the document is sent to the court before the divorce of spouses with children). A new management approach for mediation resolution of family conflicts of spouses with children has been developed. Its purpose is to improve the systematic interdisciplinary work of specialists of mediation centres.

The article provides an in-depth research of socio-professional communities as a subject of sociological analysis. They play an increasingly important role in civil society, being flexible and diverse in terms of socio-professional orientation. Their development is closely connected with the expansion of communicative ties between different interest associations. The communities unite representatives of various professions and types of labour and are independent public organisations, the diversity of which is conditioned by the dynamics of the forming market of professions and the demands of the developing economy. The relevance of the research is determined by the need to study socio-professional communities as an important element of civil society. The article analyses in detail their main characteristics, role in the formation of civil society and development prospects. Various aspects of socio-professional communities are considered, including the structure, functions. Particular attention is paid to analysing their interaction with other elements of civil society such as political parties, public organisations and mass media. This study is important for understanding the role of socio-professional communities in contemporary society and can serve as a basis to develop effective strategies and policies in the area.

The article investigates digital services as a tool for promoting social interests of Internet users. The analysis is conducted with consideration to the differences between countries and users’ gender. The criterion for selecting states was the human development index. Daily time spent on social networks in different countries is considered as an indicator. The study hypothesis is based on the assumption that the ability to promote social interests through digital services may be related to gender and skills in the sphere of information and communication technologies according to the typology of countries. The relevance of the study stems from the need to examine the impact of these services on the promotion of social interests in the context of gender differences between states. The article сonsiders various aspects of their use for the specified purpose, including a particularly thorough analysis of the emphasised differences in the application. The impact of digital services on the promotion of social interests within the framework of cross-country gender differentiation has also been studied. In addition, the influence of peculiarities of using these services by men and women on lobbying for this type of interests is discussed.

This research paper analyses gender aspects of social entrepreneurship in the Russian Federation (hereinafter referred to as RF, Russia). In the context of growing social problems and their actualisation, the development of this activity becomes important for both society and the state. The topic of gender relations in the Russian environment is debatable as certain professions in society are associated with certain gender characteristics, including the field of entrepreneurship. The results of many studies show that it is often seen as a masculine phenomenon, and entrepreneurs being aggressive, bold, calculating, and risk-taking. However, social entrepreneurship is associated with more “feminine” characteristics, such as ethics of care, compassion, and altruism. Within the framework of this research paper, the authors will analyse the gender characteristics of the studied phenomenon and identify the role of businesswomen in the process of its formation and development on the Russian territory. The analysis of the gender aspects of social entrepreneurship in Russia will identify the obstacles and challenges faced by businesswomen. The role of the state and public organisations while supporting gender entrepreneurship and creating equal opportunities for men and women in the field will also be considered. Thus, the purposes of this article are to raise awareness and understanding of the gender aspects in social entrepreneurship and to contribute to the creation of a more inclusive and equitable business environment in the RF.

In the digital age, companies face a myriad of competitive opportunities, especially in attracting and retaining talented employees. In this context, the purpose of this article is to better understand how employees can mobilise to promote a company’s brand in digital social networks and become effective digital ambassadors. To achieve this goal, a theoretical framework has been established based on a literature review on employer branding and the concept of digital ambassadorship. Particular attention is paid to gender aspects of this issue. Gender studies allow to examine the impact of social constructions of gender on perception and behaviour of employees in digital social networks. The article analyses the possibility of influence of stereotypes and inequality on the role of the staff in employer branding strategies through digital ambassadorship. The research offers a discussion of how companies can incorporate the gender aspects into their strategies of branding and employee mobilisation in digital social networks. Opportunities to create an inclusive and diverse environment are considered as well as the development of policies and practices that promote equality and participation of all the personnel in digital ambassadorship. This article aims to explain the gender aspects of the phenomenon in question and the role of the workers in employer branding strategies. It offers practical recommendations and research perspectives for companies seeking to maximise the potential of their employees in digital social networks.

The priority direction of tax policy of the Russian Federation (hereinafter referred to as RF, Russia) is its focus on building a social state in the country and developing mechanisms for implementation of effective social policy. This article explores possibilities of considering а taxpayer’s family status in determination of tax burden on personal income tax. The purpose of the article is to conduct the author’s research of the results of applying existing approaches and the potential and expe diency of introducing family taxation in Russia with consideration to foreign experience and its adaptation to modern Russian realities. With the help of the method of system analysis, the author uses sociological and economic approaches to study the family as a social institution and economic association of close relatives, and regards implementation of the principle of fairness of taxation from the point of view of a socially-oriented approach. Based on the research of the foreign experience and provisions of the Russian tax legislation, the expediency of applying in Russia income taxation of family as a consolidated group of taxpayers with joint liability for the fulfilment of tax obligations is substantiated. The author’s definition of the family as an object of tax relations is given. The order of taxation of the aggregate family income in the calculation of personal income tax is proposed. The mechanism of using family taxation is described, the introduction of which meets the realisation of priority goals of the tax policy of Russia, development of the social state. The conducted analysis has shown that in the tax legislation, when providing privileges, the family status of the payer is considered. The development of this approach will further create conditions for strengthening the family as a source of morality, patriotism, culture of the younger generation.