Emotional burnout levels among representatives of adult children and adult parents who are a part of the same family at different periods of its development with children of different ages have been considered. The research was conducted by adult children and their adult parents who belong to the same social circle such as employees who are related to each other, but already living separately. The survey to identify the emotional burnout level was carried out using the authors’ express questionnaire in families of two generations at once: adult children and their parents according to a number of characteristic criteria common to them in remote form, using Google’s online platform, Yandex. Forms. The processing took place in real time, and the test results have been consolidated in a database in the form of an Excel spreadsheet. As the empirical research result, the emotional burnout features in men and women from the same family belonging to different generations have been identified. Men in adulthood have emotional burnout no different from young men, and married women from the adult parents category have higher emotional burnout. Emotional burnout in adult unmarried women is lower than in married ones, while in married adult men it is lower than in the single men group. Emotional burnout in adults depends not only on professional activity, but also on family well-being, which must be considered when working with family members.

The impact of charity organizations’ websites interface on users’ behavioral and emotional reactions, as well as on their motivation to donate, has been studied. The object of the study is users with different levels of digital competence and experience interacting with charity platforms. The methodological basis is the actor network theory in combination with the user experience principles and the social exchange theory. Based on a pilot expert survey using the semi-standardized interviews method with included monitoring as part of user testing, it has been found that simple and intuitive interface of a charity organization’s website, color coding, and intuitive interface elements have a positive effect on user engagement, which potentially leads to an increase in the share of donations. Digital experience influences users’ behavior during interaction with the interface. The study results can be applied to developing and optimizing user interfaces for charitable and other socially oriented platforms. The main conclusion is the need for a comprehensive UX design that combines functionality, personalization, and emotional engagement to meet the needs of a diverse audience and increase the effectiveness of online fees. The article will be useful for sociologists, UX specialists, and marketing specialists.

The issues of analyzing consumer behavior as an object of sociological research within the framework of the Soviet scientific sociological school have been studied. The transformation of methodological approaches to the study of consumption in the planned economy and ideological constraints has been considered. It has been proposed to carry out a periodization of the main stages of the study of consumer culture, highlighting the Early Soviet, Post-war, Late Soviet, and Transition stages. Special emphasis has been placed on the methodological basis typical for a particular period and the use of such unique methods as budget surveys and housewives’ diaries. The purpose of the study is to reconstruct the key approaches of Soviet sociology not only to the study of consumer behavior, but also to search and identify their heuristic potential for analyzing modern social and economic processes. The methodological and theoretical potential of the Soviet sociological school for analyzing such modern social and economic processes as digital economy development, the growth of crisis consumption, and the profound transformation of consumer practices has been noted. Ideologically driven research has been able to form valuable theoretical and empirical tools that remain relevant today.

Information security culture has been studied as a systemic phenomenon that determines generation Z managers’ behavior in the digital environment. Internet addiction and digital anxiety are socio-psychological factors affecting individual digital hygiene habits and compliance with information security rules. The psychological portrait of generation Z managers has been revealed, how they differ from other generations, and what socio-psychological problems arise in this regard. Special attention has been paid to new social phenomena that have become widespread, such as the emergence of Internet addiction and digital anxiety among generation Z managers, and an explanation of these scientific terms and how they affect information security culture has been given. The structural components of information security culture (values and norms, knowledge and skills, daily practices, leadership, and organizational artifacts) and their relationship to management activities of generation Z people have been described. The analysis of what negative consequences in the context of management activities digital anxiety, Internet addiction, and digital hygiene non-observance can lead to at the level of an organization and personality as a whole has been carried out. For preventing and correcting Internet addiction and digital anxiety in generation Z managers in the context of digital hygiene and information security, a comprehensive approach to solving this scientific issue has been proposed, including both individual psychological strategies (digital detox, cognitive behavioral techniques, development of offline activities and social connections, manager’s digital hygiene, strengthening information security, and mindfulness practices), as well as organizational strategies (creating a culture of information security and digital well-being, reviewing performance metrics, and maintaining work-life balance).

The impact of digital environment on the communicative interaction of generations X, Y and Z representatives has been studied. Attention has been paid to the interrelationship of the generations demographic classification and the socio-historical conditions of their formation. The characteristic features of intergenerational communication, information perception, behavior, and communication style in digital environment have been considered. The factors influencing communication styles formation within and among generations have been highlighted, and a new phenomenon of digital divide has been analyzed, which manifests itself in varying degrees of technology development and adoption. It has been established that digital divide is gradually narrowing, as the availability and dissemination of technology for all age groups of population increases. The preferences and practices of using digital platforms have been investigated, and statistical data confirming changes in communication structure under the influence of technological progress have been presented. It has been concluded that further research is needed on the impact of digital technologies on each generation and, consequently, on intergenerational interaction, especially in connection with the possible risks to people’s mental health associated with excessive content consumption, including youth. The study is based on the analysis of domestic and foreign experts’ scientific papers and sociological survey results

Drug addiction is one of the most acute modern social issues. The content about drug addiction in the Russian-speaking segment of social media has been analyzed. The types of media and the main topics (news, advertising, humor, etc.) of drug addiction content have been identified, media content features have been highlighted, and audience engagement has been determined. Social media is convenient and easy to use as it allows to share information, but it carries a number of risks. Interactivity, instant distribution of content, uncensored content, and authors’ anonymity are the main factors contributing to illegal materials broadcasting. The Kribrum.Pro Social Media Analysis System was used as a technical tool. Special attention has been paid to the possibilities and limitations of studying deviant phenomena in the Internet environment. For the posts selection, the author’s linguistic query was compiled using a special system of signs, as well as considering alternative names of narcotic substances. The results show that each type of media has its own content, which is explained by the capabilities and moderation policies of specific media platforms. Instant messengers are dominated by advertisements for drug shops and drug couriers, social media is usually dominated by pop culture products about drug addiction (movies, music, and music videos). Blogs have virtually no discussion of drug topics, and the content is multidirectional. Video hosting sites mostly contain materials about “informing and prevention”, “education”, and the content is distributed by rehabilitation centers and medical institutions. In general, the idea of drug addiction in social media can be characterized as ambivalent, that is, there are various, often contradictory images of drug addiction in the media. Platforms are characterized by both normalization and stigmatization, romanticization and idolization of drug addicts from the show business sphere with simultaneous disregard for them.