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Digital Sociology

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Vol 4, No 1 (2021)
View or download the full issue PDF (Russian)
https://doi.org/10.26425/2658-347X-2021-1

DIGITAL SOCIOLOGY: RESEARCH AREAS

4-11 1453
Abstract

The article comprehends the concept of digital culture that appeared with the beginning of the information/digital era at the end of the last century. The paper considers digital culture from the point of view of the general resource of the knowledge society and as a new social ecology that determines the experience and capabilities of people at the present time, when the digital network environment has brought new practices, opportunities and threats. Speaking about culture in the context of information and communication technologies, the authors emphasize that its influence is even more significant, since the way it is used can affect the change in the essence of our communication and cultural models and become a support for the digital transformation of organizations. Digital culture is understood as the way that society uses to receive and process information. It is required to comprehend and create a new digital culture as a guarantor of the implementation and adoption of changes in the context of widespread digitalization and rethinking of business processes, distribution channels and relations with consumers, leading, in turn, to a change in the value proposition and the consumer segments themselves. Based on the analysis, the authors formulate and substantiate five main reasons why building a digital culture should become a key problem for the successful development of any organization: 1) digital transformation will not be complete without the development of a thriving digital culture; 2) insufficient organizational culture is detrimental to success in the digital age; 3) a strong digital culture is a competitive advantage for an organization; 4) a strong digital culture is the key to business longevity; 5) using a digital culture can increase employee engagement in the work process.

12-23 523
Abstract

The state, by virtue of its nature, is capable of controlling and regulating all spheres of society. The main instrument of this regulation is the ability to redistribute resources between different spheres of life. Russia, in the era of new global challenges in the conditions of fierce information competition, needs to pay special attention to the cultural sphere of society. It is the preservation and transmission of cultural values, norms and experience to new generations that are able to ensure the unity of multinational people in turbulent circumstances. However, due to numerous factors, the cultural sector, receives insufficient state support and funding. In modern realities, in addition to economic problems, the sphere of culture is experiencing new difficulties associated with the digitalization of society. The article presents the results of the research, in the course of which the all-Russian expert survey was conducted. The experts gave their opinions on the most urgent problems in the sphere of culture, which were subsequently analysed. The most acute issue, according to the majority of experts, is the underfunding of the cultural sphere, which leads to significant consequences: unequal participation of citizens in cultural life, use of cultural institutions, limited access to cultural values; personnel stagnation in this sphere. In addition, the sphere of culture is subject to the processes of politicization and commercialization, which slows down its development and reduces the overall level, which has a negative impact on society. Experts state that cultural reforms aimed at modernization and the revision of cultural policy are necessary in the sphere of culture. Such changes are possible only with the adoption of a new law “on culture”, which would renew public administration in this sphere and ensure the progressive and systematic growth of the cultural level of the population.

24-30 644
Abstract

Social networks increasingly act as a full-fledged tool in the process of expressing one’s identity and self- presentation. The object of this study was the cross-platform self-presentation of Russian students in three different social networks: «VKontakte», «Facebook» and «Instagram». The authors consider cross-platformness in the article refers as the ability to simultaneously construct the desired impression in various Internet platforms, taking into account the specifics of their functionality and audience. The subject of the study is the motives and characteristics of cross-platform self-presentation in these social networks. The research method is in-depth interviews with students of Immanuel Kant Baltic Federal University (Kaliningrad, Russia). The paper carries out narrative analysis in a special software package Atlas.ti. The authors pay particular attention to the motivations for using social networks, as well as the similarities and differences in the pictures and content published on different virtual platforms. The main conclusion of this study is that social media users prefer different forms of self-presentations. The authors found that the nature of self-presentation is related both to the motives for using social networks and their technological capabilities. On Facebook, the prerequisite for the formation of self-presentation is the ability to communicate with a more serious and adult audience. In «VKontakte» – to be part of a community consisting mostly of close friends and peers. In «Instagram» – the visual perception of a person by a person. Along with this, the specificity of self-presentation is also affected by the different functionality of social networks. In particular, «Instagram» provides the most effective opportunities for account users to show events from their lives.

DIGITAL ENVIRONMENT

31-41 1610
Abstract

The article provides the results of a search empirical study of the impact of digital communications on the protest behavior of young people in the digital environment. The authors conducted the study on the basis of the State University of Management from November 2019 to April 2020. In the course of its implementation, the civil and political practices of student youth during the first wave of the COVID-19 pandemic and mass self-isolation were studied and updated. The paper determines the most common forms of protest activity of university students, names the main reasons for their participation or non-participation in mass protest actions. It has been empirically proven that the increase in protest behavior of young people is determined by an increase in the amount of political information with a high number of likes and reposts. In order to deactivate protest moods among young people, reduce the threats of their protest behavior and improve attitudes towards the authorities, the authors developed practical recommendations that involve social monitoring of sites, forums, pages and communities on the Internet, where young people can freely express their opinions, express dissatisfaction, and receive explanations about the actions of the authorities. The study also recommends to stimulate “feedback” with the authorities, improve public opinion on the actions or inaction of the authorities, increase the influence of citizens’ assessments on the work of state and municipal authorities. The paper states the importance of tracking youth groups prone to extremism, carrying out preventive measures with students in schools, students in colleges and universities, teaching them legal literacy. To get answers to questions about the political and economic consequences awaiting our country after the end of the coronavirus pandemic, as well as about the essence of the predicted threats, the authors plan the study on a more representative sample.

42-49 802
Abstract

In modern Russian society, there is a deep gap between political activity and active political communication with young people, bringing information to this target audience. Political leaders are the force that is able to convey to people values and guidelines, the meaning of life, to show the way to the future, to lead for the implementation of the necessary changes in the social, political, and economic life of society. However, the established methods of communication are not effective, as a generation has grown up with different social ideas about political leaders and other communication needs. This article is devoted to the study of the interaction of political leaders with young people through the mass media at the current stage of development of Russian society. The paper considers the theoretical foundations of the research of the youth audience. As a result of a comprehensive study, the author revealed the awareness of young people about current politicians. The article takes as a basis the names of politicians from the top 100 most influential politicians in Russia, according to the Agency for Political and Economic Communications. The first part of the research is devoted to the study of the value orientations of modern youth. The paper reveals the problems in communication between modern politicians and young people, investigates the information channels used by young people to receive current political news. The most important source of political information for the youth audience is the Internet and social networks. This is due to the increasing role of social networks in the global communication processes in general, as well as the involvement of the youth audience in the media consumption of social network content. Young people see the greatest communication problems in the status and financial gap between current politicians and youth groups, as well as the difference in value orientations and the age barrier. For a comparative analysis of the data, the sample was divided according to the criteria of age (respondents were divided into three age groups) and gender.

50-56 1358
Abstract

The article reveals the author’s approach to the content of social leadership in the context of the development of a digital society at various levels – societal, institutional and concrete social. The author analyses the correlation between the concepts of “social leadership” and authority in the sphere of national and military security. Based on the author’s sociological research, the paper analyses the self-assessment of young people of their leadership qualities, authority and social influence on other people in accord- ance with their status in social networks. The study describes the social types based on the model of leadership and integration into the Russian civilizational space, the values of the Russian society. The paper substantiates the proposals to take into account the leadership qualities of social network administrators, moderators of information flows in the formation of the human potential of specialists in the development of digital platforms and global Internet content in the Russian segment of the virtual space, as well as the establishment of partnerships between national and military security actors and business structures of the digital economy, software developers, producers of Internet content. Separately, the author highlights the conditions for the formation of leadership positions of subjects of information and analytical work based on digital technologies to ensure national and military security. The study presents the author`s justification of the levels and content of digital information and analytical competencies of personnel in the system of ensuring national and military security, which will allow Russia to ensure technological social leadership in this area. The article reveals practical methods of organizing the educational process for training specialists in the field of digital information and analytical technologies, the possibility of using virtual educational means of training and control, Internet resources, and improving the security of the educational process in military educational organizations from negative hostile influences.



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ISSN 2658-347X (Print)
ISSN 2713-1653 (Online)