The article presents a methodology for assessing the level of social tension according to the data of electronic social networks. The calculation of the level of social tension according to the specified method is carried out automatically using software tools and requires the participation of the researcher only at the level of an analytical conclusion. An approach to identifying the dissatisfaction of the population at the level of the simplest actions of social network accounts has been described in detail. The necessity of identifying certain spheres of public life for the identification of population discontent has been substantiated, the indicated spheres have been highlighted and described. An indicator has been developed that makes it possible to calculate the level of social tension within each of the identified spheres of public life, taking into account the level of negative messages (posts and comments) and the discussion of each topic. A generalising indicator of the level of social tension has been developed, combining individual indicators of tension by topic. The calculation of the generalising indicator makes it possible to identify the level of social tension in a region or other territorial entity and track its dynamics in any perspective, including retrospectively.

The proposed methodology for assessing social tension based on data from electronic social networks differs significantly from existing sociological and statistical approaches. Its main advantage lies in the minimal time lag between the dynamics of social tension, reflected in the social network, and its identification, which expands the possibilities of a prompt response to the growth of negative moods in society. Another difference of the proposed approach is the possibility of multiple repetitions of calculations with minimal, in contrast to the sociological method, the cost of additional resources for each subsequent iteration of the calculation of the indicator value.

The article examines the values and value orientations of a modern leader in the digital economy, in particular, the characteristics, skills and competencies, which distinguish a “digitalˮ leader from a “traditionalˮ leader and guarantee him/her success in business. The research is based on the results of a survey in which 120 people of different age categories and different managerial ranks (in Russia and abroad) participated to identify their priority personal and professional values and assess how these values influence their managerial decisions and the actions they take to transform of their business caused by digital change and the pandemic crisis and to achieve success. The findings of the study have to help understand to current and future leaders, what they have to do, what qualities and skills they have to develop to remain successful in today’s realities.

The article deals with the problem of studying social mobility and classifying “social lifts” in the political sphere. The high relevance of this topic today is due to the growing politicisation of young people, as the result of this the social exclusion of young people is formed. Young people have a strong opinion that “social lifts” don’t exist or work. So young people sublimate their political energy in a protest activity unable to express their positions and interests legally.

This article analysed both the political values of contemporary youth based on in-depth interviews (collective and individual) with 164 members of the young generation between the ages of 18 and 30, and the vertical mobility channels known from biographies of successful politicians at federal, regional and municipal levels. By this approach the typical positions from which a political career starts, the “entry points” into politics for newcomers have been identified, the valid mechanisms and institutions for upward mobility have been classified, and links with other career aspects have been revealed.

The biographies of 800 officials and deputies throughout Russia (in eight federal districts) have been used and the career trajectories of representatives of government and local authorities have been analysed in the study. The classification of “social lifts” has been presented, their effectiveness and prevalence has been revealed, and links between education, profession, work experience and socio-demographic characteristics have been established.

This study examines the role of social and network resources in building dialogue with citizens on the example of subjects of the Central Federal District of regional government bodies. The study is based on monitoring the network space of public communications formed around the accounts of the authorities of the subjects of the Central Federal District. The data obtained were compared with the results of similar monitoring in 2019, as well as the results of a sociological survey on civic engagement of the population on social networks.

As a general rule, the presence of two key network resources in each of the regions was noted – the personal accounts of the head of the region and the official pages of governments (administrations). These resources act as a network “showcase”, are efficiently administered and are consistently filled with well-developed content. Monitoring data make it possible to confirm the presence in the network space of public communications of a fully developed pool of government accounts in popular social media users among domestic Internet users of social media. But at the same time, a decrease in user involvement in the socio-network space of public communications around government accounts is observed for all regions under study.

The information field of each region of the Central Federal District is unique, its actual structure depends on a number of objective factors, such as the level of penetration of various social networks into the audience of Internet users, the activity of large network actors (bloggers, media, popular public), the features of network interaction of ordinary users. Ultimately, the totality of external conditions should predetermine the model of behavior of authorities in social networks.

The introduction of the “Incident Management” system has had a positive impact on the situation, through which citizens’ appeals are not only accepted and processed, but also sent to target authorities, which are obliged to provide a response to the applicant via social networks.

The conclusion of the study presents the authors’ recommendations, which, in our opinion, will optimise the operation of the network of official accounts of the entities of the Central Federal District.

Human interaction is an orderly process that is focused on achieving a specific goal. This is the most desirable order in any aspect of everyday life, including social life. To increase its effectiveness, the systematic regulation should be carried out, which is represented by a set of sequential interdependent actions. This is social management – a multidimensional phenomenon, interpreted as specific type of human activity, carried out in the context of internal and external conditions, in order to achieve maximum order in the social system. Developing in the conditions of a specific geographical area, it acquires specific characteristics. Their interconnected totality is expressed not only in the specificity of a particular society culture, but also in individual norms and rules, regulating contacts in various spheres of social interaction (including in the model of administrative-territorial division based on them, applied styles and technologies of management). This is an independent basis for the formation of a set of objective indicators of the social management performance, the totality of which is a system. This is contained in various targeted state social programs, implemented also at the regional level of the organisation of public order. Their implementation in real conditions forms institutional and non-institutional socio-economic prerequisites for the emergence and development of transformations in various spheres of public life. This determines the new requirements for the organisation of the social system as a whole and its components. The implementation of social management, taking into account such a context, seems to be a systemic multifaceted process that has practical orientation.

The article is of a theoretical nature, and all reasoning is based on qualitative research methods on the controversial issues of the digital transformation of the domestic media business. The conditions of uncertainty, within which the decision-makers in this socio-economic sphere of activity act today, are the key feature of digital transformation process. The reasons, impeding the implementation of innovations in the media industry, have been analysed. The factors, under which the organisation avoids risky experiments in management of media production, have been highlighted.

It has been concluded that modern media players have to adapt to changing environmental conditions faster than their competitors, and the adaptation process is the basis for developing a competitive advantage in the market. Platforms, technologies and algorithms are implemented into media production, in no small part, in the context of an understanding of the infosphere and technosphere processes within the framework of actor-network theory. They perform work on an equal level with the subjects. This process introduces significant amendments to the structures, business processes, and financial models of the media industry. Finding ways to make the best changes is a key dilemma for media organisations. On the one hand, it is beneficial for them to exploit existing capabilities, resources, and competencies. On the other hand, renewal and adaptation are dictated by such organisations by the external environment, while simultaneously increasing costs and risks.

This article presents the results of an online research of socio-network group formation within the of national projects’ implementation. By socio-network group formation, we mean the activation and organisation of information and communication interaction of users of online social networks in the context of discussing specific regional problems and developing constructive solutions to solve them.

The database of posts and comments collected from the social network Vkontakte was the empirical basis of the study. The data was collected from 4 most relevant national projects: “Healthcare”, “Housing and urban environment”, “Safe and high-quality highways” and “Education” in 12 regions of the Russian Federation. These projects have been selected according to their socio-cultural modernisation level.

The study has found that each region, according to its socio-cultural modernisation level, has its nature of discussion and solving existing problems, socio-network group formation. In all regions, there is a low level of population satisfaction of projects’ implementation and the specific regional problems solutions. The most pressing problems and barriers specific to each of the national projects have been identified. It has been noted that in most of communities, there is either no feedback on the population complaints or this feedback has the formal replies form that do not lead to real actions by the problem solving actors. National project realisers consider the population only as a recipient, but not as a problem-solving actor (partner). The information posted in official publics is most often declarative in nature.

It has been concluded about the low level of development of regional and municipal administration systems, and the weak understanding of local problems and needs by the federal center.

The article is devoted to the issues and problems connected with e-teaching of foreign languages for students in higher school. The results of pre- and post-pandemic surveys after two lockdowns which universities of the Russian Federation suffered from during 2019/2020 and 2020/2021academic years have been compared. The comparative analysis of pre- and post-pandemic students’ attitude to e-learning at the university on the whole and to foreign languages e-learning in particular has been weighed. The authors assessed students’ reaction to possible transition to e-learning, following gradual adaptation to new conditions during lockdown and the role of information technologies in e-learning.

 Aiming at fundamental analysis of distant learning the authors conducted students’ opinion surveys of the State University of Management on the issues of risks, disadvantages, convenience and advantages of the electronic and blended learning generally and on the issues of foreign language acquisition particularly. Besides, the attainments and skills that the students acquired during the periods of e-learning and which are, in students’ opinion, an essential part of their professional acquirements, have been studied.

The article presents the results of postpandemic opinion survey, shows the main problems and advantages of electronic learning, reveals the types of foreign language activities, most recommendable for e-learning, makes conclusions about the advantages of the electronic and blended learning for foreign language acquisition in modern conditions. The conclusions about the necessity of the individual approach to each student even during e-learning have been made.

In the digital age, social media have become especially relevant in creating the image of the Russian Orthodox Church. They have their own characteristics and provide a different image of Orthodoxy in comparison to traditional media.

The article presents the results of a study of the media image of the Russian Orthodox Church during the coronavirus lockdown in Russia from January 3 to April 30, 2020. We used a social media analysis system “Kribrum”. At the first stage, content on the Russian Orthodox Church and coronavirus was analysed, and the top 35 influential media were compiled. Taking into account the political attitude of the media, they were divided into state (conservative), neutral (without an editorial agenda); oppositional (liberal). The rating did not include Orthodox media, which indicates the low influence of the Church on the consciousness of users. The basis of the information space is formed by non-religious and opposition media with high ratings.

 At the second stage, with using the method of content analysis, the image of the Russian Orthodox Church and its constituent elements were analysed – the image of the Orthodox faith, the Patriarch, priests, believers. Two poles are highlighted, between which the images of the Russian Orthodox Church are built. In the state media, the Russian Orthodox Church is presented as a state institution, a patriotic organisation uniting all Orthodox Christians. It performs a psychological function and helps believers to survive the period of a pandemic through prayers. Oppositional (liberal) media show the Russian Orthodox Church as an archaic, self-serving and pro-government organisation that has turned out to be unable to prepare for a pandemic and to make the right decisions so that believers do not get coronavirus. Rhetorical, technical and analytical (social technologies) methods of framing the image of the Russian Orthodox Church are revealed.

It can be argued that the Internet is dominated by a stereotypical negative and distorted image of the Russian Orthodox Church. This leads to a violation of the understanding of the social functions of the Church and a decrease in its role in public life.

The process of changing approaches to interactive marketing communications, due to the development of 5G technology – high-speed data transmission over 5G wireless networks has been reviewed. The main facts about 5G technology have been given, the impact of its introduction on consumer behavior, the penetration of augmented and virtual reality technologies into everyday life and the change in the format of marketing communications in the following areas have been considered: retail and delivery of goods, virtual spaces for work and business, mobile cloud gaming and streaming, art, street traffic and parking, public transport, pedestrian and bicycle traffic, weather conditions and energy supply.

The key directions of development of interactive marketing communications with the arrival of 5G have been considered: delivery of messages to any place and at any time, an increase in the number of connected devices, instant feedback, new formats and media.

Conclusions have been drawn regarding the changes in interactive marketing communications: due to the ultra-high speeds of 5G, the loading time of the commercial will be significantly reduced, which will significantly improve the consumer experience at the level of using devices and applications. The same factor will affect the growth of mobile traffic, and, consequently, advertisers will have to think through advertising integrations more efficiently, adapting them for mobile devices and trying to make them more personalised. And the most obvious technology that will gain a large market share with the spread of 5G is augmented technology, which will become not just part of an unusual user experience, but a full-fledged and effective advertising campaign tool. Video content will gain an undisputed leadership among other types of content in the advertising market. Targeting and personalisation of content will become even more accurate and simpler, advertising offers to potential buyers will be more personalised, it is also supposed to transform advertising formats for audio messages and integrate voice assistants into various devices.

The “Digital migrant”, as a concept, is used to refer to a migrant who realises his information needs by information digital technologies. This give rise to new trends in international migration processes, among which the global informatisation can be highlighted. This is expressed in the mass representation of migrants in social networks, in virtual network migrant communities’ creation. The digital diaspora being an electronic platform is the basis for migrants’ access to online public content, serves as an information base for the migrants’ digital adaptation and their virtual identity’s formation, which is becoming more and more transnational.

The article proposes an instrumental definition of “digital migrant” concept, reveals factors of digital ethnic national community’s functioning, features of migrants’ social adaptation in digital diaspora, new types of interpersonal communication in digital diaspora, new trends and problems of digital migration, and new types of migrants’ identity and of digital virtual identity

The review of a new book written by a leading Russian sociologist-theorist Sergey A. Kravchenko is presented. The book analyses the social implications and prospects of the digitalisation. The objectivity of this process leading to the complication of society, its dehumanisation and the emergence of new previously unseen risks, is noted. Scientific and technological innovations reduce the share of traditional risks, natural and technological, but increase the share of institutional risks. Sergey A. Kravchenko calls this new reality the socio-digital-natural reality, in which, primarily in social networks, both human actors and non-human (digital) actors, sociotechnical and techno-social hybrids operate. The author of the book being reviewed concludes that there is a need for a humanistic digital turn, a change in approaches and focus of modern scientific knowledge, which should be integrated and multidisciplinary, based on the social and natural sciences integration, aimed at the analysis of disequilibrium systems in which disequilibrium, turbulence do not exclude the tendencies towards organisation and self-organisation.

The peer-reviewed work is an educational publication and it is aimed at developing students’ ability to think critically about the consequences of digitalisation and make balanced managerial decisions. It introduces students to the most modern and advanced sociological theories and concepts.