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Digital Sociology

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Vol 8, No 4 (2025)
View or download the full issue PDF (Russian)
https://doi.org/10.26425/2658-347X-2025-4

DIGITAL SOCIOLOGY: RESEARCH AREAS

4-16 124
Abstract

The purpose of the study is to evaluate the possibilities of cognitive technologies for analyzing and forming a conceptual space for describing value bases in setting and solving issues of managing sustainability of the state and its society within the framework of the sovereign development model. The methodological basis of the study has been built around modern digital technologies both in theory and in the practical use of a whole arsenal of digital tools. The identification of the issues of analyzing and agreeing on the terminological basis for defining traditional values as the foundation for preserving and strengthening Russian statehood has been carried out on the basis of the conceptual approach of the axiology of the value world hierarchy unity in the interrelation of material, social, and spiritual factors in forming models of individual and collective behavior in society, youth value orientations, identified by a questionnaire survey (N = 280). Using artificial intelligence tools and large language models (LLM), critical aspects of adequate reflection and correct verification of the value foundations of civilizational identity have been identified when developing measures to strengthen society unity and the state sovereignty in a global digital environment. A semantic analysis of the empirical assessment results by university students of the spread of ideas about the value hierarchy has been carried out. By means of ontological modeling using digital tools, visual images of a system of concepts describing the value foundations of strengthening statehood have been formed. The possibilities of digital technologies – the generation of thematic texts based on LLM with an algorithm for increasing trust in semantic patterns – have been shown. The recommendations on the use of the proposed conceptual approach and digital tools for identification, verification, dissemination, and interpretation of value bases in the information space of public administration and civil society have been substantiated.

17-26 99
Abstract

Stigma and issues faced by students in the reproductive health sphere in Syria and Russia have been studied. Based on data from the July 2025 pilot sociological survey, which included 495 respondents (245 in Russia and 250 in Syria), the impact of economic, political, institutional, and cultural factors on young people’s family plans and reproductive health strategies has been analyzed. The analysis results show that financial difficulties and unstable employment are the most common obstacles in both countries, although Syrian students report more serious difficulties due to the political instability in the country. Russian students often identify career and educational priorities as obstacles, reflecting patterns related to demographic transition. Cultural stigmatization has proved to be another significant obstacle. Although it is present in both contexts, it is especially noticeable in Syria, where taboos related to discussing reproductive health issues persist. The digital environment often turns out to be both a space for informing and discussing issues, as well as the stigmatization sphere. The study shows that unresolved reproductive health issues can lead to delayed marriage, lower fertility, and hidden health complications. The analysis combines symbolic interactionism, conflict theory, and demographic transition theory to clarify the complex and multifaceted nature of these obstacles, demonstrating that reproductive health is not only a medical issue, but also a profoundly social phenomenon. A comparative perspective has been offered on how stable and crisis-affected societies deal with such universal issues as stigmatization and inequality in different ways. The implications for social and family policy have been shown, the need for destigmatization campaigns, anonymous services creation, including in digital format, aimed at young people, and institutional support strengthening in both Russia and Syria has been emphasized.

27-37 108
Abstract

A sociological analysis of the memecoin phenomenon has been carried out through the prism of actor-network theory with the addition of some concepts of symbolic interactio­ nism. The purpose of the study is to overcome the limitations of a purely economic approach and to show that memecoins are hybrid sociotechnical entities whose value is constituted in the narrative economy by the power of collective attention, rather than by a utilitarian value. The methodological framework of actor-network theory has been used to identify key actors such as viral memes, media images, algorithmic mechanics, and the networks they form in alliance with human communities. The empirical basis ofthe study is a comparative multiple case study of 6 representative memecoins (Dogecoin, Shiba Inu, Pepe, TRUMP, Hamster Kombat, and Pythia), selected according to the popularity and diversity principle. Based on their material, the typology of actor networks has been identified and analyzed, from media-dependent and politicized models torhizomatic communities and scientific-philanthropic hybrids. The specifics of Russian participation have been revealed as a special case of hybridization and translation of global narratives into a local socio-economic context, which is supported by the survey data in the conclusion. The final conclusion of the study is that the memecoin field is a heterogeneous space of competition among different models of social reality assembly. The research contributes to digital sociology by offering a theoretical framework for analyzing narrative economics as a force shaping new financial practices on a global scale.

38-53 109
Abstract

The analysis of the structural determinants of medical care availability in Russia has been carried out. The research focuses on the mutual impact of socio-economic factors (social stratification and territorial inequality), economic mechanisms (government financing and commercialization), and digitalization on forming a dualistic healthcare model. The empirical basis of the study has been made up of data from 20 semi-structured in-depth interviews with the heads of Russian pharmaceutical companies and leading healthcare professionals. The study results have revealed the persistence of key systemic challenges: regional asymmetry in the resources provision, staff shortages, and the growing burden on the compulsory health insurance system. The analysis of the experts’ discourse demonstrates its ambivalent nature: with the declared support for the policy of import substitution and economic sovereignty, respondents emphasize the issue of the technological gap and institutional barriers. The thesis has been argued on the need for a paradigm shift from extensive “disease control” to proactive “health management” with the integration of regular monitoring of public attitudes into the process of public policy formation. The effectiveness of import substitution depends not only on the amount of financing, the level of technology, and digitalization, but also on transformation of the symbolic capital of domestic medical products in the eyes of the professional community and the population.

DIGITAL ENVIRONMENT

54-63 120
Abstract

A theoretical analysis of the social and psychological mechanisms of constructing narratives of patriotism and national identity in the digital environment among school-age audience has been carried out. In the context of the communicative space digital transformation, where schoolchildren spend a significant part of their time online, understanding the processes of value formation in a digital environment is becoming particularly relevant. The patriotic narratives construction in modern conditions does not take place in isolation, but in the context of social interaction mediated by digital technologies. Understanding the mechanisms of this process is becoming particularly relevant for educatio­ nal practice and youth policy, as it allows to develop effective strategies for patriotic education, considering the digital age realities. The purpose of the study has been achieved through identification and theoretical substantiation of key social and psychological mechanisms of the digital environment relevant for constructing patriotic narratives in children’s and adolescents’ minds. An interdisciplinary analysis of scientific literature on social identity, psychological distance, and digital communication has been conducted. The key mechanisms are a group (civic) identity formation and psychological distance reduction among participants in communication. These mechanisms work together and are enhanced by the specific characteristics of the digital environment. To achieve this goal, the method of theoretical analysis of scientific literature on the issues of patriotism, social identity, and psychological distance has been applied, consi­ dering the digital communication peculiarities. The conclusions obtained in the course of the research emphasize the need and importance of using an integrated approach to educational programs development for civic and patriotic education, which should consider not only the social and psychological characte­ ristics of schoolchildren, but also the peculiarities of the impact of traditional mass media on them, as well as the specifics, algorithms, and areas of digital platforms development.

64-73 118
Abstract

An analysis of public perception of remote electronic voting in Russia through the prism of social media discourse has been carried out. The purpose of the study is to identify the dominant narratives and tone of statements about remote electronic voting in order to identify key social and political barriers to its legitimization. The study is based on a content analysis of 711 user comments from the VK social network over a 12-month period. Quantitative and qualitative analysis of tonality was used, as well as the identification of narratives using artificial intelligence tools (ChatGPT-5). According to the study results, it has been concluded that negative perception of remote electronic voting prevails in social networks (62.3% of comments). The key ­ negative narratives associate remote electronic voting with a tool of falsification (31.4%), administrative pressure (28.8%), and general distrust of government (26.3%). Positive ratings (7.2%) emphasize convenience, calculation speed, and technological advancement. The low efficiency of official communication has been revealed, characterized by mass replication of the same type of content without feedback. The main barrier to remote electronic voting legitimation lies not in the technological, but in the social and political plane, due to the general low level of institutional trust. Overco­ming this barrier requires comprehensive measures, including not only technological improvement, but also active targeted communication with society.

74-82 189
Abstract

The transformation of Russian media projects under the influence of social networks in the context of limited access to foreign digital platforms in 2023–2024 has been studied. Using the VK case study, the key trends in the media industry’s adaptation to the new digital reality, including structural, economic, and technological changes, have been analyzed. The methodological base of the study combines content analysis of official VK data, user activity statistics, interviews with content creators, as well as a comparative analysis of strategies of Russian and international media platforms. The main conclusions of the study reveal three interrelated aspects of the transformation: VK’s transition from a social network to a multi-format media holding with an emphasis on short video and streaming services, a hybrid monetization model formation combining advertising, subscriptions, and crowdfunding, which made it possible to compensate for losses from the international advertisers departure, as well as an autonomous technological infrastructure creation, including CDN networks and systems recommendations based on machine learning. Special attention has been paid to the forced digital migration phenomenon. It is the reorientation of audience and content creators to local platforms, which leads to the redistribution of the media market and the emergence of new formats of interaction. The study results demonstrate that VK’s adaptation to sanctions restrictions has set a precedent for a stable media ecosystem capable of operating under external pressure, but has given rise to discussions about the long-term consequences of digital isolation for creative industries.

QUESTIONS OF SOCIOLOGY

83-91 124
Abstract

The analysis of value and motivational guidelines for childbearing in modern Russia, which goes beyond the study of exclusively financial support measures, has been carried out. The focus is on psychological and social factors influencing reproductive behavior, such as social status, educational level, geographical location, religiosity, and marital and family status. The methodological basis of the study is based on data from the Federal State Statistics Service, major sociological studies, and scientific publications over the past decade. The key determinants of reproductive attitudes have been identified. It has been established that having many children is most typical for people aged 30–45 years with secondary education, oriented towards traditional values and living in stable marriages. On the contrary, youth and highly educated groups in megacities postpone having children or li­ mit themselves to one child due to career ambitions, economic insecurity, and individualistic values. The significant influence of cultural and religious norms and living conditions (urban versus rural) has been emphasized. The paper concludes about about the need for a comprehensive demographic policy aimed not only at economic support, but also at forming pro-family values from adolescence, as well as at creating conditions for combining parenthood and professional fulfillment, including flexible employment.

92-100 89
Abstract

The study of the mechanisms of reproductive behavior among population is relevant in a difficult demographic situation. The factors influencing reproductive behavior among population have been analyzed and classified, external and internal factors have been identified. Methods of analyzing the opinions of scientists, public figures, as well as a wide range of people have been applied, for which a sociological survey and an interview have been conducted. The main issues that demotivate starting a family and child relations have been highlighted. These issues have been classified into economic (insufficient material component of family, housing issues), social (issues in medical and child care services (kindergartens, sports facilities for children, etc.) organization), ideological and educational (lack of a successful family ideology, broadcast at the state level, insufficient popularization of traditional family and children relations), and legislative (issues of legal regulation of social support measures for families with children, issues of their enforcement). According to the study results, necessary motivational incentives for childbearing have been identified, qualified for legal and economic purposes. The research materials can be used to adjust state and regional programs of motivation for childbearing, as well as to improve legislation.



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ISSN 2658-347X (Print)
ISSN 2713-1653 (Online)